How do restaurants go about digital marketing?

One of the first things you want to do is set up your Google My Business page. It's easy, free, and foolproof--Google will send the verification code to the business owner's address. Once you sign up and fill in all the necessary details like specialty and location, people who are searching for restaurants like yours can see your shop in the local listings.

Next thing is to set up social media accounts. Sites like Facebook and Instagram are great places for sharing pictures of your venue and of your best food (photography skills are a must!). Social media also allows you to engage with users. People do like a "down-to-earth" business that responds and tries to improve their customer's experience.

Restaurants might want to take advantage of national or local events in their city for promos, discounts, or food stalls. Digital marketing in Davao-based restaurants, for example, can make use of the "weekend markets". These events usually showcase food stalls and trucks run by locals and visitors from nearby cities. It's also great way for small cafes and eateries to make themselves known.